Category Archives: Super PAC

No Newt, Positive Campaigns Don’t Work

As much as I liked the idea of a “positive campaign” from any presidential candidate, I knew from the start that there was no hope it would actually work. People like positive messages, but they remember negative ones. Any when you’re the candidate with the most political and personal history for your opponents to pick apart, you can’t afford to sit back and send out happy thoughts while you’re being pummeled with negative ads. Newt Gingrich certainly learned this the hard way in Iowa and has now been forced to defend himself and go after the others to knock them down a notch too. The latest such attacks are against Mitt Romney and how he led Bain Capital. For whatever reason people are now upset for him questioning the ethics of how Romney made his money at Bain (they seemed less upset when people questioned his ethics of working at Freddie Mac or Santorum’s career in D.C., but logic doesn’t play a big role in this process), and he has to pretend to be nice again. . What I’m better though is the SuperPAC supporting him won’t.


The PAC almost certainly will spend a ton of money flinging mud. It’s more than a little amusing this is the same thing he got frustrated with Romney for doing in Iowa, but it definitely worked for Mitt there, so I guess it’s his turn. The bottom line is he just shouldn’t have attempted to play the high ground/victim card in Iowa, because it’s making it hard for him to stay consistent now.

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Filed under 2012 Election, Bain Capital, Candidate, Gingrich, GOP, Politics, President, Republican, Romney, Santorum, Super PAC